Feb 21, 2023
In this episode, we dive into the impact fast fashion has on
the world with Liva Firth MBE.
The fast fashion and mass production that we all buy into has a
dark side that many of us tend to ignore: the social impact. The
people who are behind the curtains making these garments are
working in poor conditions are abused daily, and often have their
lives in danger due to negligence on the part of the companies who
employ them. We play a part in this abuse as we continue to support
these practices through our purchases. This bears the question: we
wouldn’t let our neighbors live or work in such conditions, so why
would we allow it
(and
support) for this to happen to people abroad? It’s time to
reconsider which clothing companies we are supporting.
Young people are being brainwashed by these giant companies to keep
spending their money on fast fashion. They are purposely targeted
on social media platforms and are incited to spend more and consume
more products from these particular brands. What makes it harder
for them to give up these shopping practices is that they grew up
with these brands, while older generations did not. Being aware of
the marketing practices of these big companies such as SHEIN, for
example, is the first step to not getting sucked into their world
and participating in the fast-fashion
phenomenon.
The environmental impact of such business practices in the clothing
industry is huge. It is destructive to the environment through air
pollution, greenhouse gas emissions, and landfill. By purchasing a
bit costlier garments from companies that have more environmentally
and human-friendly business practices, you will not only reduce
landfill waste as the clothing will last longer but also reduce air
pollution and greenhouse gas emissions. Spending money on items
made by companies who care about sustainability is not only great
for the environment but for your savings account
too.
Livia is is the co-founder and Creative Director of
Eco-Age – the leading consulting and creative agency specialized in
integrated sustainability, and founder of the Green Carpet
Challenge (GCC). She is renowned for creating compelling frameworks
and campaigns for environmental and social justice with global
reach.
In this episode, I am joined by Livia Firth MBE to
discuss the clothes you are wearing right now, the fast fashion and
mass production that we all buy into and how it has a dark side
that many of us tend to ignore: the social impact. She discusses
how young people are being brainwashed by these giant companies to
keep spending their money on fast fashion. They are purposely
targeted on social media platforms and are incited to spend more
and consume more products from these particular brands. And, she
explains how the environmental impact of such business practices in
the clothing industry is huge. It is destructive to the environment
through air pollution, greenhouse gas emissions, and landfill. We
then dive into what we can do right now to lessen the impact, what
clothes are more sustainable for the environment, and what to look
for and what to avoid when purchasing new clothes.
Livia is is the co-founder and Creative
Director of Eco-Age – the leading consulting and creative agency
specialized in integrated sustainability, and founder of the Green
Carpet Challenge (GCC). She is renowned for creating compelling
frameworks and campaigns for environmental and social justice with
global reach.
With Eco-Age, Livia also produced the award winning documentary The
True Cost, and the mini series Fashionscapes now available on
Amazon Prime. Livia also co-wrote and produced The Green Carpet
Fashion Awards 2020 – the first event in the world to be filmed
using augmented reality, hologram technology and special
effects. The film is now available on Sky and YouTube’s
Fashion Channel.
Find more from Darin:
Website: https://darinolien.com/
Instagram: https://www.instagram.com/Darinolien/
Book: https://darinolien.com/fatal-conveniences-book/
Find more from Livia:
Eco-Age Website: https://eco-age.com/
Links mentioned:
Baruka Nuts: Head over to barukas.com/discount/DARIN10 to get
10% off when you use code DARIN10.
Pre-Order the Fatal Conveniences book releasing May 16th:
https://darinolien.com/fatal-conveniences-book/
